Meta Lead Ads
For Facebook and Instagram Lead Ads, don't use the webhook — Atlas has a native integration that is faster to set up and strictly better.
Use the native integration#
In Atlas, open Settings → Integrations → Facebook Lead Ads and connect your Facebook account. Pick your Page(s) — multiple Pages are supported — and Atlas takes it from there:
— Leads sync within seconds of the form being submitted, around the clock, with no connector subscription in the middle.
— Every form answer arrives with the lead — mapped fields plus the full question-and-answer set in notes.
— Ad-level attribution is automatic: each lead records which ad and form produced it, and later bookings and payments feed conversion events back to your ad account.
— A retry sweep guarantees no lead is lost even if Meta's delivery hiccups.
When the webhook still makes sense#
The lead webhook is for everything that isn'tMeta Lead Ads: your website, landing pages, Google Forms, WhatsApp click-to-chat funnels via connectors, marketplaces, or a legacy Zap you already pay for. If you do route Meta leads through a connector to the webhook, they'll arrive fine — you just give up instant sync and the automatic ad-level attribution the native integration provides.